Social Media


I wrote these ads for paid & organic LinkedIn to promote an OLIVER whitepaper. One of the ads scrored over 4% CTR.


Pen Heaven: #InkToWin Campaign

As well as eliciting large-scale positive responses with well-timed individual Tweets & Facebook posts, I’ve also got a solid track-record of conceiving and managing effective social campaigns.



  • Capture new class of key influencers & secure inbound links
  • Grow social following
  • Re-focus brand social output to include more visual art


  • Twitter; Facebook


zulily UK: Cuties Competition



  • Involve core customers in new UK brand
  • Grow social following
  • Provide non-commercial social content


  • Facebook


  • Ran continuously from 2012 until the UK arm folded in January 2015
  • Regularly generated hundreds of monthly click-throughs, sometimes exceeding 1,000
  • Attracted thousands of likes, shares and comments, contributing to growth of following to over 200,000 likes

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