Product Copy

I’m most familiar with fashion, homeware and gifts and have a particular flair for luxury goods. But with a knack for punchy, persuasive, optimised copy, I can always encourage the customer to click and help your product sell.

Click the galleries below to view the images & text full-screen.



I wrote this stash of search-optimised product descriptions for Italian footwear brand Scarosso.

The brief was to convey a familiar, accessible, stylishly-knowledgeable tone of voice in international English.

Ted Baker

I took a freelance post on-site at Ted Baker as they prepared to hire a new in-house copywriter. Here’s a cross-section of the work I did across their full product range.

Pen Heaven

Having formerly worked for this luxury gift retailer full-time, I later provided further copywriting as a contractor. Projects have included a recent 600-product overhaul of the company’s entire inventory as well as originating copy for new product ranges.


zulily UK

I worked for this flash sales retailer for two years and wrote products on a freelance basis for several months after. I was instrmental in creating a new house style which covered all their product categories: fashion, homeware and children’s toys.




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