Pen Heaven

I worked as a content manager for this retailer of luxury personalised gifts from July – December 2014, and continue to provide product descriptions on a freelance basis. Scroll down to find blog articles, site content, mass emails, design projects and a successful social campaign…

 

Social Campaign: #InkToWin Competition

inktowin

Having worked on a couple of successful social media competitions whilst at zulily UK, I was keen to put this knowledge to good use at Pen Heaven.

#InkToWin 1) rekindled flagging growth in Pen Heaven’s social following and 2) attracted a new group of engaged, socially active followers with interests in related fields.

As Facebook users in particular are more stimulated by visual content, I plumped for an art competition. High-effort, yes, but with an appealing prize and five strong influencers, I secured 73 entries (vs. target of 35), gained a wealth of exciting visual content to share on social channels, attracted over 100 new Facebook followers and fell on the radar of 1000s of web users.

I undertook all campaign management and creative, start to finish. Click here to read more.

 

Blog Content

Click the images to read the articles.

War Poetry: Pen Heaven Visits the Imperial War Museum

imperialwarmuseum

What secrets do the war poets’ handwritten drafts reveal? To find out, I scooped an interview with Anthony Richards, Head of Documents & Sound at the IWM London, and was shown original manuscripts by Graves, Rosenberg and Sassoon.

 

Fountain Pens: Teachers Take the #BackToBasics Challenge

Can three stationery-mad teacher bloggers stick to just one fountain pen for a whole week? We sent them pens by Parker, Waterman and Diplomat and this is what they found...

Can three stationery-mad teacher bloggers stick to just one fountain pen for a whole week? We sent them pens by Parker, Waterman and Diplomat and this is what they found…

 

Optimised Site Content

Click to view gallery

 

Design Projects

parkermetallicstripe

 

 

Mass email to announce company attendance at trade show

Mass email to announce company attendance at trade show

 

Mass Email Copy

One of several monthly emails written during my time at Pen Heaven.

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