I worked as a content manager for this retailer of luxury personalised gifts from July – December 2014, and continue to provide product descriptions on a freelance basis. Scroll down to find blog articles, site content, mass emails, design projects and a successful social campaign…
Social Campaign: #InkToWin Competition
Having worked on a couple of successful social media competitions whilst at zulily UK, I was keen to put this knowledge to good use at Pen Heaven.
#InkToWin 1) rekindled flagging growth in Pen Heaven’s social following and 2) attracted a new group of engaged, socially active followers with interests in related fields.
As Facebook users in particular are more stimulated by visual content, I plumped for an art competition. High-effort, yes, but with an appealing prize and five strong influencers, I secured 73 entries (vs. target of 35), gained a wealth of exciting visual content to share on social channels, attracted over 100 new Facebook followers and fell on the radar of 1000s of web users.
I undertook all campaign management and creative, start to finish. Click here to read more.
Click the images to read the articles.
War Poetry: Pen Heaven Visits the Imperial War Museum
Fountain Pens: Teachers Take the #BackToBasics Challenge
Optimised Site Content
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